Academic Research

Dig deeper into the evidence behind analytics adoption with research that explores business impact, implementation success factors, and long-term value creation.

Some of the research available:

• The Financial and Market Impact of Big Data Analytics and Big Data Talent Analytics Capability (2025)
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  Summary: A recent academic study connecting analytics capability with improved financial and market outcomes, through the lens of knowledge management theory.


• OECD: Data Analytics in SMEs – Trends and Policies (2019)
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  Summary: A comprehensive OECD report on the state of analytics adoption in SMEs worldwide, with policy recommendations and case studies.


• Big Data Analytics Maturity Model for SMEs (2024)
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  Summary: Proposes a maturity model to help SMEs assess their analytics readiness and plan their journey toward more advanced use of data.


• Optimizing Business Decision-Making with Advanced Data Analytics Techniques (2022)
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  Summary: Reviews advanced analytics techniques and their role in driving data-driven decision-making across multiple industries.

💡 Ready to move from research to results?
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