Articles, Reports & Blogs

Get quick, practical insights from industry experts and see how data analytics is transforming business outcomes for SMEs.

Some of the research available:

• How Data Analytics Impacts Small Businesses in 2025
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  Summary: A clear look at how small businesses are embracing analytics in 2025, with examples of how it drives decision-making, productivity, and growth.


• Your Data Crystal Ball: How Using Predictive Analytics Strengthens Sales For SMEs (2024)
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  Summary: Practical explanation of predictive analytics and how SMEs can use it to forecast sales trends, improve customer targeting, and boost revenue.


• Google: Effective Strategies to Closing the Data-Value Gap (2023)
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  Summary: Google’s perspective on bridging the gap between collecting data and turning it into business value, with actionable steps for building a modern data strategy.

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